Two partners, a big company: Beauty Luxury
“AN ADVENTURE THAT BEGAN TEN YEARS AGO”
They have known each other since they attended the Aeronautical Institute of Forli together. From then until today they have made a lot of road. Fabio Massimo Pari and Alex Bersani, are the two young members of Beauty Luxury. A company among the most important and vital in Italy and the world, in the design and manufacture of components for wellness and health. Headquarters Rimini, in via Flaminia 300 in a large, bright and welcoming environment, marked by the utmost professionalism. An adventure, as explained by CEO Fabio Massimo Pari, which saw the light in 2009, when the two inseparable friends were 19 years old.
«We starts together – says Pari – within an online e-commerce company. Later we decided to change our business visions. The famous “enlightenment” came when we said to each other: “How can we improve leisure time, relaxation, quality of life of people?” In 2010, the culture of mass well-being was becoming fashionable. Just think, compared to 10 years ago, how many users today go to a spa every month to feel better.»
And the first milestone?
«The hot tub spa! it’s a product that still remains our core business today, improved and perfected over time. We are currently able to customize the “dream” hydromassage for our customer. Equipment, colors and optionals are certainly not a problem.»
Explain better…
«In addition to a range of standard models, we have a business division that takes care of total customization, a true tailor-made. For example, in the nautical sector we have been working for a long time with the major manufacturers of luxury boats. We design and realize for them, starting from an idea of the owner, a “tailor made” product creating a one-off hot tub. Truly unique and unrepeatable of its kind!»
And talking about costs?
«A standard hot tub from the catalog, has a price starting from about 4 thousand euros over VAT. Beauty Luxury to satisfy every possible request of the customers, has a range of more than 30 models.»
Let’s imagine that for accommodation facilities the situation is different from the private one
«Sure. In addition to a basic advice, which is the same offer to the private client, for the owners of accommodation facilities, we provide the service “Beauty Luxury Plus”.
Beauty Luxury has become the number one company for results within search engines, on the web and social networks. We are talking about a high, very high daily contact report. For this reason today we are able to offer, free of charge, the possibility for professional structures of all kinds, to be easily tracked on the web, increasing the possibility to generate their own business volume.
my.beauty-luxury.com is the “wellness oriented” search engine where you can find all professionals who use our products. Buying a Beauty Luxury item and sending some photos of the realization, we will insert the activity inside our search engine. The presence on the network will multiply immeasurably and increase the concrete business opportunities! The success of the structure and therefore of the customer, is really fundamental for us!»
Alex Bersani explain us: what difficulties did you find during the lockdown?
«None. On the contrary. In the Covid19 period we worked more and better, because with the whole country in lockdown, people were unfortunately forced to stay at home. Our new customers have therefore decided to bring “the vacation” inside their home, installing a Beauty Luxury product.»
An interesting cue?
«The culture of well-being has changed – says Alex – and we really saw a long way back when we started. Nowadays people who have the possibilities, always look with interest at this kind of proposals.»
What are the trends of the moment?
«Three-seater spas are currently the best-selling as they are small in size and can also be allocated in small spaces and balcony. Another interesting category: swim spas. These hot tubs allows you to swim in a small space, thanks to a water flow system that generates a real aquatic treadmill.»
Fabio Massimo Pari: a company like yours will also have its protections…
«We are members of Confindustria Romagna. I proudly say this because I’m in charge as Vice President of the industrial youth group.»
Alex… working so hard doesn’t scare you?
«Absolutely not. The commitment is almost total, we do not look at times and / or holidays. We like our way of being, of doing business at 360 degrees. Ours is absolute passion. If we lost that, it would all be over. Will and passion are the drive, a vital force that comes from within us as well as the pleasure of satisfying customers.»
While one is talking (Alex ed.), the other (Fabio Massimo ed.) is already at work. No time is wasted at Beauty Luxury. We look at the clock, it’s 2PM and our interview started about an hour ago.
We don’t even have lunch in here: chapeau to these two guys. The present and the future also pass by them.
Vittorio Pietracci
