Skip to content 
About us
Since 2009 we have been transforming spaces into wellness experiences
From Rimini, an Italian vision dedicated to relaxation and living well.
Our story
An Italian vision with an international outlook
Beauty Luxury was founded in Rimini in 2009 from the vision of founders Fabio Massimo Pari and Alex Bersani, with the aim of redefining the way wellness is experienced in private, professional and hospitality settings. From the outset, the company adopted a direct, innovative and customer-focused model that brings together consultancy, technology, commercial organisation and support. Over time, Beauty Luxury has expanded its range, strengthened its presence in Italy and entered new international markets, becoming a point of reference for those seeking to create advanced and distinctive wellness environments. Today we offer a complete ecosystem of indoor and outdoor solutions, supporting private clients, professionals and hospitality businesses at every stage of the project, from the initial choice through to after-sales support.
Our mission
Transforming every space into a wellness experience
We believe wellness should be easy to choose, to design and to enjoy. That is why we support every client in defining the solution best suited to their space, to how it will be used and to the style of the setting. From hot tubs to swim spas, from saunas to Turkish baths and outdoor solutions, we select products that bring together comfort, technology and design. Our aim is to create spaces dedicated to relaxation, to sharing and to self-care, offering a complete experience from the initial consultation through to after-sales support.
Much more than a product
Why choose us
Specialist consultancy
Every project begins with listening. We assess the space available, how it will be used and the features you are looking for, to help you identify the most suitable solution.
A wide range
Hot tubs, swim spas, saunas, Turkish baths and outdoor solutions, available in a range of sizes, configurations, finishes and equipment.
One point of contact
We stay with you from the first consultation to the configuration of the product, through to arranging the order and delivery, in a direct and coordinated relationship.
Support and spare parts
Our support continues after the purchase. We coordinate technical assistance and the availability of spare parts directly, to remain a point of reference over time.
Our growth
A journey told through numbers
Our approach
From the first idea to your wellness space
Listening
We start from your needs. We assess the space available, the number of users, how it will be used and the features you want for your wellness environment.
Planning
We compare models, sizes, configurations and equipment to identify the solution that best matches your space, your style and the way you want to experience it.
Coordination
We define the details of the order, provide the information needed to prepare for installation and coordinate the logistics arranged for delivery.
Support
The relationship continues after the purchase. We coordinate technical support, the handling of requests and the availability of spare parts.
Our values
The principles that guide every decision we make
Practical innovation
We use technology to simplify consultancy, product configuration, order management and support. For us, innovating means delivering real benefits.
Constant listening
Every client has different needs. That is why we build a direct and transparent relationship, founded on listening and on understanding what is genuinely required.
Continuous improvement
The experience gained in the field and the dialogue with clients and partners help us to improve our products, services and processes on an ongoing basis.
The value of people
The growth of Beauty Luxury comes from the skills, the responsibility and the commitment of the people who contribute to the project every day.
The people behind Beauty Luxury
Different skills, one shared direction
Behind every consultation, every order and every support request is a team of professionals with commercial, technical, digital, administrative and logistics expertise. Coordinated work across the different departments allows us to manage every stage with precision, with continuity and with a shared vision of the experience we want to offer.
Quality and support
Support that continues over time
Compliance
We select products that comply with the applicable regulations and come with the required documentation.
Coordinated management
Every order is followed through defined procedures, from configuration to preparing the information needed for delivery.
After-sales support
We coordinate technical assistance, the handling of requests and the availability of spare parts, to stay with you after the purchase as well.
Start your project
Transform your space into a wellness experience
Every space, every need and every project is different. Tell us how you imagine your wellness experience, and we will help you turn it into a concrete solution.
If you do not embrace challenges, there can be no change.
Fabio Massimo Pari — CEO