About us

Since more than ten years a steady experience in production and selling of Hot Tubs, Swim Spas, Finnish and Infrared Saunas, Turkish Baths, Indoor Whirlpool Tubs.

Beauty Luxury was born in 2009 becoming in less than ten years leader company of European level in wellness and relax sector starting from Rimini, Italian capital city of wellness holiday.

Our company is constitutionally young. Its founder, Fabio Massimo Pari, grew up in a family deeply involved in communication business. While studying he met Alex Bersani, who today is a complement of founder’s skills thanks to the common passion for IT which let them focus the activity with up to date technologies.

Our young professionals team works step by step to ensure a buying experience which goes beyond the product. We aim each day to improve and expand the catalogue, improving customer service on all fronts: from consulting while choosing till product’s delivery on best marketing conditions.
As a team we share the same living project: born in Romagna, which is something we are proud of, we admired contributors, spaces and clients growing up.

Beauty Luxury products are handcraft made respecting current laws, EC certification provided.
Customer service and spare parts are managed in our headquarter and in a few time we are able to send technicians and components.


Studio Aperto
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Our rule

Answer business requirements anticipating tendencies with the most competitive prices of the web.

If you don’t accept challenges there will never be changes!

Fabio Massimo PariCEO

Activity years
Reached clients
Developed projects
Reached continents


Thanks to our unceasing work, both in Italy and abroad, today Hot Tubs are always more widespread.

A long time ago, garden was useful just for ‘gardening’ and since then garden has become an extension of the home, a side from which to obtain the maximum of comfort.
So how can you use this space? A Hot Tub is an elegant solution which at the same time is designed for fun.

Even indoor a Beauty Luxury Hot Tub or a Swim Spa offers emotions: you’ll just need to find a place to make special, a paradise where you can socialize, tone up, rejuvenate thanks to whirlpool’s functions and in this way make your fitness area complete.

Beauty Luxury will offer you all its consolidated, ten years experience: from Rimini our opening is on the world.
Let’s go worldwide!


Exclusive products get for all of you.
Since ten years our strength point is quality/price ratio.
Beauty Luxury is able to follow this line thanks to a direct, targeted and exclusive commercial distribution.

This ‘modus operandi’ (operative method) reduces production and promotion’s costs in favor of a greater care of human resources and online presence.
Times are over in which expensive show rooms were created, and indeed show rooms could never be exhaustive and up to date.

Beauty Luxury is therefore able to propose clients final prices which may seem stunning, but that is what we really are: relax costs much less compared to traditional business and competitors’ quotations.


Working in Beauty Luxury means looking out a new world. A planet where you work without many pieces of paper. People are projected in a first level IT environment which ensures them all available tools to realize a professional, ‘ad hoc’ (targeted) profile.

If you are IT savvy, tend to enjoy contact with other people and know well foreign languages, Beauty Luxury is your future.

We assign value to every contributor, we follow him/her, we evaluate his/her growth and help him/her improving.
People are a value for us!

Our success is the success of our contributors as well and they receive an adequate economical rewarding.
Our contributors’ happiness is our happiness.